Dear ##FIRSTNAME##,

Christmas is just a memory and Easter is fast approaching. We hope that your 2007 programs and projects are being implemented and are progressing as you have planned.

products

Icon Creations launches the easy to read and notice information post sign, for displaying directions, promotions, menus etc.
 
Icon Creations, just unveiled an information post sign frame that is easily noticeable from a distance and can accommodate A4 or letter size format inserts.
 
The modular information post sign is easily read, thanks to its’ 45° angle.  The sign frame is situated on a post. The top end cap is formed to host a laser cut information pictogram that meshes with the standard Vista profiles to create a unique bespoke looking sign. These steel or aluminium parts can be used for displaying logos, icons and more. The pictograms or other graphics can be custom ordered to create a fully made to order sign. This is a unique new feature, part of Icon Creations Modular Curved Frame Technology concept – tailor made accessories that accentuate the purpose of the sign.
 
The information post sign offers the flexibility to accept a variety of insert materials such as paper, engraving, vinyl, digital printing and photo-polymer. The inserts can be easily removed and updated.
 
For further information contact Robert Bodger or Rodd Banks in our Sales Department on Ph. 03 9587 5055
whats happening
 
New State of the Art Digital Printing
Icon Creations sets itself apart with cutting edge technology with the investment, installation and commissioning of the latest HP Designjet 9000 to our digital printing department. This new addition will enable further options within the Display, Signage, Graphic Arts, Point of purchase (POP) and Point of Sale (POS) applications.
 
Our comprehensive digital printing range, which continues to grow through research and development initiatives, includes:

 

  • Posters

  • Banners

  • Street Furniture

  • Transit Advertising

  • Window Decals

  • Point of Sale Displays

  • Floor Graphics

  • Lightbox Prints

  • Digital Wall Paper

  • Fabrics and Textiles

  • Display Systems

  • Rigid/Textured Substrate Prints
Low set ups - As digital printing does not require screens, the setup costs can be cut from several thousand (based on 4 colour process screenprinting) to around $95 per artwork. (minimum production charges apply to maintain efficiencies )

Sampling - Would you like to know what your digital print looks like before you place an order for thousands of m²? With digital printing you can. Simply send us a high Res file and at a low cost we can print your artwork onto the material of your choice.

Photo quality - Available at real 720dpi, with 6 colour inks for optimum colour accuracy across a comprehensive range of products.

Shorter turnarounds - With unprecedented high printer speeds, we can now complete your jobs sooner.

Part Shipments - Allows you the option to have your job delivered in batches to suit your needs.

Variable artwork - More flexibility in your advertising campaign by allowing changes to artworks in your print run.
You can now change your promotional artwork to target different markets with a small additional set up cost of only $95+GST per artwork.

Larger sizes - Do you want images with a difference? We can  print any length you need. Size does matter! No matter how big the job, we have the technology, expertise and capacity to deliver. With a comprehensive range of print technologies we are able to manage your entire promotional campaign, ensuring colour consistency across the board.

For further information contact Robert Bodger or Rodd Banks in our Sales Department on Ph. 03 9587 5055

Behind the scenes of metal fabrication
One example of the many metal fabrication projects that Icon Creations handles is Mecca Cosmetica items through shopfitters ONE68.
 
Items include high quality stainless steel cosmetic make-over tables with built-in internally-adjustable vanity mirrors; illuminated ‘features’ tables on powder-coated mild steel support frame and legs; as well as structural steel work for the Mecca Cosmetica stores, which includes galvanised dipping with on-site installation and welding.
 
Icon Creations metal fabrication department can design and manufacture a solution with a unique point of difference, or bring your design to us for manufacture and installation. Utilising a vast and extensive range of high quality and elegant extrusions standard steel sections and sheet materials in steel, stainless steel, aluminium bronze, brass etc.
Our metal fabrication department are adept at manufacturing sophisticated artistic works, internal and external architectural facades and fittings, structural frames and reinforcements.
 
Icon Creations has designed and manufactured fittings from the traditional to the unusual. These include Shopfronts, Food Stores, Retail Pharmacies, Bakeries, Hair and Beauty Salons, Fashion Stores, Banks, Jewellers, Car Dealerships, Exhibitions, Government Departments, Office Fitouts and Point of sale
We are committed to Excellence in Design & Innovation, with an inspiration for individual solutions.
 
A sample of services available: 
  • Repair Work 
  • On site welding Galvanising
  • Polishing Laser cutting 
  • CNC machining
  • Tig and Mig welding                               
  • Engineering Certification
  • Guillotining & Folding  
  •  Rolling
  • Alucobond cladding & Fabrication 
  • Modular signage and display systems

For further information contact Robert Bodger or Rodd Banks in our Sales Department on Ph. 03 9587 5055

current projects

Streets Paints The Town Red

Streets Ice Cream has been very active in Melbourne this summer. A myriad of Milk Bars and Major Event venues across city and country have been freshened up with stunning new signage to support ice cream sales for Unilever Australasia.
 
Unilever approached Icon Creations to do the signage program within both a $ budget and a timeline, and if they succeeded, there would be extra funds to do even more locations. This proviso was fundamental to the success or failure of the project. Icon Creations met the challenge and the result was a major rollout of re-branding stores well beyond Unilever’s  original brief.
 
Working as a team, representatives from Unilever and Icon Creations conducted the site inspections, met with the Milk Bar retailers, planned the best type and location of signs, agreed the content for each sign, and within a matter of a few weeks the colour of Greater Melbourne was changing to Streets red.
 
If you come across a bright new Streets Milk Bar façade in Melbourne, chances are Icon Creations was there, making sure the design elements worked and were fabricated and installed on time to meet the peak summer ice cream sales season.

effective sign

 

Welcome to our 8 part series of what makes an effective sign?

The design of effective signs is based in science. It also requires expertise in graphic design. There’s more to a good sign than meets the eye.

Knowing the factors behind making a good working sign helps make you a more informed customer when dealing with a sign company. These are just some of the factors considered by sign manufacturers when they scout your location:

1.  Visibility/Conspicuity
2.  Legibility
3.  Cone of Vision and Angle
4.  Graphic Considerations (Color, Contrast & White Space)
5.  Contrast/Luminance
6.  Letter Heights
7.  Letter Style and Capitalization
8.  Lighting


Over the next 8 issues we will share our knowledge with you and enlighten you with some helpful hints on how to get the best of your signage requirements.
monthly joke

links